primarily product focused
especially in B2B: risk of commoditization of the main product lines
dependancy on few product lines (80/20-rule)
competitors will be on different growth path
risk of reducing profitability due to increasing competition, price transparency, ...
general issues to diffeentiate own product offering
increasingly limited added value for customers
business model focused on a mix of products and supporting services
differentiation through specific services that enhance the product benefits and are payable
added value for the customer ("lock-in")
additional income streams to safeguard the company's future
future-oriented business model that incorporates digital elements
reduced business risk as turnover streams are spread across product and service portfolio
business model mainly based on a strong service offering with supporting product portfolio
differentiation through superior service level
need to constantly invest into new services and srvice ideas
limited influence of product-related benefits
added value reduced as "package benefits" are becoming less visible to the market
reduced income from products leads to reduced perceived value of product offering